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Research papers

Patent watching

This paper proposes the Systematic Innovation Methodology as an option to conventional consumer research and understanding methods.Not only does this methodology help translate insights into successful prototypes, but it is also a self-standing...

Catalogue: Congress 2006: Foresight
Author: Alexei Bogdanov
September 17, 2006
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Citation

Bogdanov, A. (2006a, September 17). Patent watching. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/patent-watching


Research papers

Breakthrough innovation

Traditionally market research is seen as a part of Marketing with its core task to support Marketing and R&D in their relations with consumers.The Market Researcher can do more - that is to help the functions come up with efficient innovative...

Catalogue: Innovate 2006
Author: Alexei Bogdanov
May 10, 2006
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Citation

Bogdanov, A. (2006a, May 10). Breakthrough innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/breakthrough-innovation